Mysterious ads for “Anima Technologies” have cropped up in multiple London trains, The Dallas Observer, and on phone booths in Milan, prompting people to call a phone number (916-619-6192) that will retrieve their forgotten dreams. In fact, the number leads to a voice message claiming that “Anima technologies has been ordered by the authorities to cease and desist from undertaking its advertised business.” At the end of the message, a portion of Thom Yorke’s song “Not the News” is played. The unreleased track is one Yorke has been performing on tour lately.
A website for Anima Technologies was also created, however, when visited by Pitchfork, a statement claims that the site has been seized “due to serious and flagrant unlawful activities.” Check out the ad for Anima Technologies—which claims to have developed a “dream camera” to preserve forgotten dreams—below.
Back in April, Yorke debuted two new compositions (“Gawpers” and “Don’t Fear the Light”) at the “Minimalist Dream House” concert at the Philharmonie de Paris. Yorke’s last studio LP as a solo artist was 2014’s Tomorrow’s Modern Boxes. In 2018, he composed the score to Luca Guadagnino’s Suspiria remake.
Read Pitchfork’s Live Review “Thom Yorke’s Contemporary Classical Debut Is a Daring Triumph” over on the Pitch.
https://pitchfork.com/news/mysterious-advertisements-tease-unreleased-thom-yorke-song
