Endel is an app that creates personalized music for you based on a mood that you can request. For example, if you would like to enter “Relax Mode,” the algorithm will create music that “calms your mind to create feelings of comfort and safety,” according to the app’s description. This week (March 21), Warner Music Group announced that it has signed Endel to a distribution deal that will see the app release 20 albums this year through WMG’s Arts Division.
Endel has already released five albums this year, all part of its Sleep series: Clear Night, Rainy Night, Cloudy Afternoon, Cloudy Night, and Foggy Morning. The next 15 album will correspond with the app’s other modes: Relax, Focus, and On-the-Go.
https://pitchfork.com/news/warner-signs-algorithm-to-record-deal
