After releasing her new album in May, Yaya Bey is back with another music video for a Ten Fold song. The “Career Day” visual—in which the screen splits into quadrants, each with Yaya Bey in a different outfit singing along to the song—was co-directed by Chassidy David and Yaya Bey herself. Watch it below.
“Career Day” is the sixth song from Ten Fold to get the video treatment. Other picks from Bey’s follow-up to Remember Your North Star include “Me and All My N****s,” “Crying Through My Teeth,” “The Evidence,” “Chasing the Bus,” and “Sir Princess Bad Bitch.”
Lyrically, Ten Fold was an outlet for Yaya Bey to confront various losses in her life, including the death of her father. “I don’t think I’ve known grief in this way, and I haven’t taken a hit this big before,” she explained in an interview with Pitchfork. “I had to pay for that funeral, and then I became the breadwinner in my immediate family. You know when it’s like, if I sit down, I’m not getting back up? I felt like that.”
Read about Ten Fold in “The Best Music of 2024 So Far” and revisit “R&B Upstart Yaya Bey Wants More for Black Women.”
https://pitchfork.com/news/watch-yaya-beys-new-video-for-career-day
